Media Centre

Latest News

Media Enquiries

Please contact Aurora Healthcare Communications, for all media enquiries.

For patient enquiries, please contact our Customer Services team on:


Ruth Poole speaks at high profile healthcare innovation conference

Speaking to a room of almost 100 strong, Ruth Poole explained how clinical homecare was analogous with giant tech company Apple in displaying persuasive and tenacious leadership and a relentless focus on how people live and what people care about.

When asked whether they thought innovation was born out of clever technology, challenging the status quo or changing the way something works, the majority of the audience voted for the latter two.

During her session, Ruth went on to talk about creating services around the way people live and what they care about, and the belief that people should be able to concentrate on their lives, not on their illness.

One phrase that certainly resonated in our minds after leaving the room was ‘people don’t buy what you do; they buy why you do it’.

Back to news